About Us

Welcome to ALL4U – Real People, Real Quality.

We’re the London-based team making home & garden shopping simple again.

When we started ALL4U Retailer Ltd in the heart of London, we didn't want to just be another faceless website. We wanted to build the kind of shop we couldn't find ourselves: one that combines the vast choice of the internet with the reliability of a local British business.

Our Story

ALL4U began with a simple frustration. We were tired of ordering furniture that looked great in photos but arrived looking cheap, or dealing with customer service bots that couldn't answer a simple question.

We decided to do it differently. We stripped away the corporate jargon and focused on three simple rules:

  1. Curate, Don't Clutter: We don't just upload every product we find. We spend hours vetting suppliers to ensure our 'Kids Dressing Tables' are safe and our 'Garden Rattan' actually lasts in British weather.
  2. Transparency First: We are a registered UK business (No. 14801653). We pay our taxes here, we live here, and we answer our emails here.
  3. Value for Families: We believe style shouldn't cost a fortune. By working directly with trusted manufacturers and shipping from partner warehouses, we cut out the middlemen to keep prices fair.

What We Actually Do

From our London office, our small team manages a catalog that spans everything from safety-tested children’s furniture to contemporary living room essentials.

We aren't a massive corporate organisation. When you see a 'New Arrival' on our site, it’s because a real person on our team reviewed the specs, checked the safety certifications, and decided it was good enough for our customers.

Our Promise to You

Whether you're furnishing a nursery or upgrading your patio, we are with you for the long haul.

  • Need advice? Our support team is available Mon-Fri, 9 am - 5 pm.
  • Worried about delivery? We offer fully tracked shipping on every order.
  • Changed your mind? We have a clear, fair UK returns policy.

Thank you for supporting an independent British business. We’re glad you’re here.

— The ALL4U Team